The apology concluded with, “It’s obvious that our routines haven’t been followed properly. This is without any doubt. We’ll thoroughly investigate why this happened to prevent this type of mistake from happening again.”
While H&M humbly apologized, LeBron James had something to say on the matter along with The Weekend and now P. Diddy. It makes sense that they want to make a stance so that companies like H&M see that slip-ups like this shouldn’t even be on the radar of possibly being produced in the future.
P. Diddy was supposed to release a line and collaboration with H&M in the next few months. After seeing the offensive ad, P. Diddy made some decisions and decided to announce through social media his thoughts on the matter.
He released a post of an artwork rendition of LeBron James post stating, “Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.”